ALTERNATE REALITY, serving Chicago comic fandom since 1978 That's over 40 years of service! We started at the Comicbook Emporium in February of 1978, Five & Dime Comics from 1983 to 1994 and Alternate Reality ever since, thats over 40 years of serving Chicago South Side Comic Fandom SAVINGS! SERVICE! SELECTION! HISTORY! We have it all!