ALTERNATE REALITY, serving Chicago comic fandom since 1978  That's over 40 years of service!                                                                                                    We started at the Comicbook Emporium in February of 1978, Five & Dime Comics from 1983 to 1994 and Alternate Reality ever since, thats over 40 years of serving Chicago South Side Comic Fandom                                                                   SAVINGS! SERVICE! SELECTION! HISTORY! We have it all!

Welcome to the on-line home of...
  • NOVEMBER'S HEROS OF THE MONTH: 25% OFF SELECT GREEN LANTERN/GREEN ARROW
  • GOBBLEDY GOOKER SALE-A-ABRATION FROM THE 25TH THRU THE 29TH!
  • BLACK FRIDAY SALE THE DAY AFTER THANKSGIVING AT 8AM
  • FOUNDER'S DAY IS TUESDAY THE 20th!

EVERYDAY IN-STORE SAVINGS...
EVERYONE can take advantage fo these savings EVERYDAY at the store!

15% OFF ALL NEW COMICS:
Our cornerstone discount. Since 1994 everyday for everyone we've we've always discounted ALL of our new comics 15% OFF. No clubs, no discount cards, no hoops! If it's any comic that came out this week (Marvel, DC or Independent)  it's always 15% OFF at ALTERNATE REALITY!
40% OFF SELECTED NEW RELEASES
"New Comic Day" at comic book stores all over the country is every Wednesday, or put another way: it's the FIRST DAY any comic books release. So every week we pick seven (our "MAGNIFICENT 7") different items (not just comics) from that weeks shipping and for ONE DAY ONLY (New Comic Day) we discount those seven by 40% OFF!

1st DAY SALE TERMS:
$5.00 minimum purchase of ANYTHING in the store is first required before your 40% OFF "1ST DAY SALE" discount can be applied.
Sorry, there is a limit of a single copy of each of the seven "1ST DAY SALE" titles per person every week.
Prices valid only for the first day of the items release.
See below for any other sale terms/limitations/exceptions.

GOOD GRADES CLUB:
Because good grades deserve a reward we established the "Good Grades Club" for grade school kids in the Chicago land area. Just bring in a copy of your current report card and we'll issue you a card worth a 2% discount for each "A" and a 1% discount for each "B". The better your grades the higher your discount!

GOOD GRADES CLUB TERMS:
All Good Grades Club discounts cap at 25% OFF.
See below for any other sale terms/limitations/exceptions.

BUY 3 AND GET A 4th FREE
MANGA: Buy any 3 manga trades and you'll get any 4th one free! We carry Chicago's largest selection of manga titles, period!  20-40 new titles arrive every week, and we have 100's of volumes always available from which to choose.
RPG'S: Buy any 3 Role Playing games/Board Games and you'll get any 4th one free! We carry Chicago's largest selection of role playing games and we have 100's of sourcebooks, core-books supplements and more on hand from dozens of publishers!
T-SHIRTS: Buy any 3 t-shirts and you'll get any 4th t-shirt free. New styles arrive almost every week and we always have dozens on hand.

BUY 3 GET A 4TH FREE TERMS:
FREE ITEM must be of equal or lesser value of lowest priced item purchased.
Sale applies only to items within each product line, You may not mix n'match RPG'S with manga's and/or T-Shirts.
See below for any other sale terms/limitations/exceptions.

BULK COLLECTING SUPPLIES:
BAGS: Already the lowest prices around for packs of 100 current or silver age bags but we also sell them in bulk as well. Buy in Bulk and save even more!
BOARDS: Already the lowest prices around for packs of 100 current or silver age boards ($8.95 each!) but we also sell them in bulk as well. Buy in Bulk and save even more!
BOXES: Already the lowest prices around for SINGLE Storage Boxes but we also sell them in bulk as well. Buy in Bulk and save even more!

EVERYDAY LOW SUPPLY PRICES!

DESCRIPTION REGULAR BUY IN BULK
CURRENT/SILVER BAGS 100 @ $4.99 1000 @
$39.95
CURRENT/SILVER BOARDS 100 @
$8.99
1000 @
$64.95
GOLDEN AGE BAGS 100 @
$5.99
1000 @
$45.00
GOLDEN AGE BOARDS 100 @
$9.99
1000 @
$69.95
MAGAZINE BAGS 100 @
$7.99
1000 @
$49.95
MAGAZINE BOARDS 100 @
$9.99
1000 @
$79.95
COMIC DIVIDERS
(100's in White or Black)
25 pack @
$14.95
100 @
$49.95
COMIC BOX-LONG 1 @
$4.99
Bundle of 15
$3.66 ea
COMIC BOX-SHORT 1 @
$3.99
Bundle of 15
$3.00 ea
COMIC BOX-MAGAZINE 1 @
$4.50
Bundle of 15
$3.33 ea

SALE TERMS/LIMITATIONS
(Unless noted otherwise, the following govern all sales listed)

ALL SALES APPLY TO:
 IN-STORE/IN STOCK MERCHANDISE ONLY WHILE SUPPLIES LAST. SORRY, NO RAIN CHECKS.
THERE ARE NO LIMITS ON QUANTITIES UNLESS NOTED.

ALL SALES DO NOT INCLUDE:
OUR FLIP FRAME BACK ISSUES
 SUPPLIES THAT ARE SOLD IN "BUY IN BULK" LOTS
ANY NEW ITEMS WHICH SHIPPED DURING OR WITHIN SEVEN (7) CALENDAR DAYS OF A SALES DURATION.

"EVERYDAY IN-STORE SALES", SALE PRICES, SALE OFFERS MAY NOT BE COMBINED WITH "REGULAR IN-STORE SALES" OR OTHER OFFERS.

All Books/Characters/Individuals pictured herein are © Copyright 2009 by their respective owners.
No rights given or implied by Alternate Reality, Incorporated.

News © 2009 Alternate Reality, Inc.

REGULAR IN-STORE SALES...
EVERY month we have at least one BIG sale at the store. Look for these in the future!

FOUNDER'S DAY SALE:
"Dietz & Geoff" laid the groundwork for Alternate Reality back in the 1970's, in their honor we have a 1 DAY ONLY "FOUNDER'S DAY SALE" EVERY 20th.
20% OFF EVERYTHING in the store on the 20th of EVERY MONTH.
ALIGNMENT DAY is when the calendar aligns and both Founder's Day & New Comic Day happen together on the SAME DAY! 20% OFF everything including that days brand new stuff PLUS the "1st Day Sale" all rolled up into one GIGANTIC SALE day. But it only happens 2 or 3 times a year!

SEE BELOW FOR SALE
TERMS/LIMITATIONS/EXCEPTION

HERO OF THE MONTH SALE:
Every month we pick one character or creator and celebrate them by discounting up to 40 selected trades 25% OFF for the ENTIRE MONTH!
SEE BELOW FOR SALE TERMS/LIMITATIONS/EXCEPTIONS
ESSENTIAL SALE-A-RAMA:
DC's full color Hardcover Archive Editions & black/white Softcover Showcase Editions. Marvel's Hardcover Masterwork Editions and Softcover ESSENTIAL editions. These are the trades that libraries are built on and this sale is your chance to pick them up cheap!
4 DAYS ONLY
MARVEL ESSENTIALS & MASTERWORKS
DC SHOWCASES & ARCHIVES
and now....DARK HORSE & IDW OMNIBUS all....

35% OFF
Look for THE ESSENTIAL SALE to happen twice a year!

SEE BELOW FOR SALE
TERMS/LIMITATIONS/EXCEPTION

ACTION MAN SALE-A-RAMA:
McFarlane, DC Direct, Marvel Legends, Star Wars and many more. All our action figures (singles and boxed sets) are on sale!
4 DAYS ONLY
BUY 2 ACTION FIGURES, GET A 3RD FREE!
Look for ACTION MAN SALE to happen twice a year!

SEE BELOW FOR SALE
TERMS/LIMITATIONS/EXCEPTION

POSTERTOPIA SALE-A-RAMA:
Movie Posters, Concert Posters, Music Posters, Comic Posters, Kidz Posters, Prints, our entire stock of Wall Art goes on sale!
4 DAYS ONLY
BUY 2 POSTERS, GET A 3RD FREE!
Look for POSTERTOPIA SALE to happen twice a year!

SEE BELOW FOR SALE
TERMS/LIMITATIONS/EXCEPTION

DOLLAR DAYS:
NOT This Weeks New Comics, but ALL our CURRENT COMICS with a cover price of $2.99 thru $5.99 are deep discounted starting at $1.00 each for FOUR days! Try a title you haven't checked out yet or stock up on titles and/or storylines you've been missing.
 SAVE ON ALL CURRENT COMICS COVER PRICED $2.99-$5.99!
Look for DOLLAR DAYS to happen when you least expect it!

SEE BELOW FOR SALE
TERMS/LIMITATIONS/EXCEPTION

SALE-A-BRATIONS:
Four times a year we have a four day "SALE-A-BRATION" which begins on that weeks NEW COMIC DAY (Wednesday) and runs through that Saturday. What'll you save? Take a gander...
50% OFF ALL BOXED BACK ISSUES
 and SELECTED TRADES!
25% OFF ALL STATUES & ACTION FIGURES!
20% OFF EVERYTHING ELSE

 (Founder's Day Rules Apply*)
Look for the Alternate Reality SALE-A-BRATION every...
FEBRUARY
MAY
AUGUST
NOVEMBER
SEE AT LEFT FOR SALE TERMS/LIMITATIONS/EXCEPTIONS

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