|
 It
wasn’t the possibility of teaming Captain America with the X-Men. It wasn’t
building a major alternative sports network. It wasn’t just to win another cable
network. The main reason Disney bought Fox according to Disney CEO Bob Iger was
to have a streaming service. He told CNBC the deal would not have happened if
Disney hadn’t decided to get into the direct-to-consumer streaming business. The
icing on the cake was getting to own almost all of Hulu: “We would not have done
that transaction had we not decided to go in this streaming direction because –
if we hadn’t, we would have been looking at that business and through a
traditional lens: ‘Oh, we’re buying TV channels. We’re buying more movie-making
capability, et cetera’. But by the time the acquisition opportunity came up, and
we knew we were going in this space, we evaluated what we were buying through
this new lens of: ‘Wow, what could National Geographic mean to us?’ What could
it mean having access to Fox’s library, not to monetize it through traditional
means, but to do it through streaming? Bam! I mean, the light bulb went off.”
Disney+ will launch on November 12th, for $6.99 per month.
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