Amazon
Studios Chief Jennifer Salke says the streaming service is changing their film
release strategy and will run most off their product on the service and skip
theaters. Amazon plans to lift the number of films it is releasing on Amazon
Prime to about thirty films a year with twenty of them airing on TV. She also
said the company will be more like Netflix when it comes to how they open films
if they go theatrical: “You’ll see less of the three-month window, and you’ll
see different variations. Even through Sundance, I learned a lot about just how
flexible we can be with those models, and they really vary. In some cases, it’ll
be important for us to get the movie quickly to the service, while still
following through with a theatrical release that feels much shorter, two weeks
even, two to eight weeks. And then in other cases, we’ll allow, where it makes
sense, a wider release strategy.” The service has signed deals with Nicole
Kidman and Jason Blum’s production houses to create content. Amazon Studios
spent $47 million to buy five films at Sundance and they are open to Amazon
doing a major blockbuster film franchise.
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